Two weeks ago I was part of a marketing group led by a well-known VO talent. When I was asked what I was doing to get my name out there I mentioned my demos, my website, my rapid growing list of connections on LinkedIn and my blog. The leader of the group stopped me and said that blogging was a huge waste of time and that I needed to abandon it and focus more time on marketing myself. “Blogging won’t help your career. No one cares what you have to say,” She said. That’s ok. Everyone is entitled to an opinion; however, it was the verbal approach that caught me off guard. Her tone was harsh and her criticism malicious. I wanted to explain why I blogged but she quickly moved on to someone else. Some time later I combed through the auditions I had to get done for the day and found myself thinking about my blog. Could this marketing expert be right? Was it worth continuing? [Read more…] about Why do I have a VO blog?
This is a topic that goes on and on and on and on because there’s just too much information and commitment involved. Thus, it’s the reason why every year new books are published on the subject of marketing with hundreds of pages of new data collected. [Read more…] about Marketing, Marketing, Marketing!
The internet is a treacherous playground, but it’s also fantastic and an absolute necessity for any business in general. And not only that, Voice Over work is more plentiful than ever because of ads, interactive games, industrials, web series, and so much more being broadcast online. It’s the perfect time to take advantage of pursuing VO work. You’ll most definitely need to make friends, build relationships and research, research, as well as research some more. By that I mean finding ways to connect with people if they don’t want to connect online (there are quite a few), so you’ll have to explore other ways to approach them without making them feel uneasy. [Read more…] about Using Linkedin for VO